how add meta description

How Google wants you to create meta descriptions

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How add meta description?

Have you ever done a search on Google and notice for each result there is a title and a description? That description is called a meta description. Usually a website creates one for each and every single page on the website, but sometimes they don’t. And search engines can use yours if you provide one, or they can come up with their own for each of your webpages if you don’t provide one.

So what makes an ideal meta description?

Well, let’s see what Google has to say. As you can see here, Google gives quite a bit of feedback. First, they don’t want you to just list keywords in your meta description. Here’s the example of what Google doesn’t like. As you can see they’re just listing tons and tons of different keywords. That’s really not what they like.

Second, Google doesn’t want you to use the same meta description on each page.

If you use same description on each and every single page, it doesn’t really help Google know how one page is different than another.

Third, they don’t want you to just summarize a page.

Here’s a summary example that Google provided. And the issue is, if you just use a summary, it doesn’t really provide much value. They can figure that out on their own. You got to make it more compelling.

Fourth, don’t make your meta description too short.

It’s so short that people really aren’t going to know what they’re going to get when they click on your listing. And if they don’t know what they’re going to get, you think they’re going to click? Well, some may, but a lot won’t. So if you follow Google’s rules you’ll create an amazing meta description, right? Well, it helps you, but it doesn’t really give you enough information to separate yourself from the crowd.

In other words, Google’s giving great tips, but there’s nothing amazing there that’ll teach you how to win. And I don’t blame them. Their job isn’t to teach you how to win. Their job is to teach you how to create the best user experience, and you want to do that. But at the same time, you want to win. Now, here’s some data that we have on what creates amazing meta description. Keep in mind the tool Ubersuggest, that track over 900 million domains and looking at things like click through rates and rankings.

You can get roughly a 3.4% higher click through rate for meta description tags that are roughly 119 characters to 135 characters. We found that descriptions that are too long or too short don’t get as many clicks. And you can get up to a 5.7% increase in click throughs when the exact query that someone is searching for is also in your meta description. Makes sense, right? Someone searching for something, they see it within your title, the description as well, even your url, it all helps.

Power words increase click throughs by roughly 2.18% when you add them to the meta description.

A great of a power is effortless, such as check effortless ways to boost your rankings. If you implement them, you should see quick results. Hopefully that helps you use power words and implement it into your meta descriptions. You can also get roughly a 2 to a 3% higher click through rate for meta descriptions that contain emotions versus ones that don’t have emotions. And the simplest one, if you add a meta description versus not having one at all, keep in mind if you don’t have one, search engines can just pull it from your site or make up their own.

But what we found is websites that have a meta description no matter what it is, what it says, how short or how long it is, or whether it has a keyword or not, they get roughly a 5.8% higher click through rate versus ones that don’t even have meta descriptions. So make sure you come up with a meta description for each and every single page. As I mentioned, I know the percentages aren’t that big, but every little bit adds up. The slightest difference could mean a few extra spots in your rankings.

If you have any questions about meta descriptions or any meta tags or any SEO, you know, questions, leave a comment below. I’m here to help you out. I’ll do my best to answer it. If you enjoyed the post, like it, share it, tell other people about it. Thank you for your time.

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